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Hills Bros. Cappuccino

Phase 2

During phase 1 of the "I like my cappuccino Hills Bros." campaign, the client increased awareness. Then we saw an opportunity to increase leads and sales. Phase 1 created an emotional connection to lifestyle. Now, we need a more direct connection to the product.
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Cappuccino drinkers love a sweet treat for themselves. And, they like to drink it their way - whether it’s an extra scoop of mix, with a shot of espresso, or even topped with whipped cream. And, Hills Bros. ® Cappuccino offers flavors that everyone loves. So, let’s bring up the appetite appeal and highlight all the ways people like it.

First, we learn to make it.

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Then, we make it how we like it. 

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Facebook Instant Experience Ad Unit
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