Hills Bros. Cappuccino
Phase 2
During phase 1 of the "I like my cappuccino Hills Bros." campaign, the client increased awareness. Then we saw an opportunity to increase leads and sales. Phase 1 created an emotional connection to lifestyle. Now, we need a more direct connection to the product.
Cappuccino drinkers love a sweet treat for themselves. And, they like to drink it their way - whether it’s an extra scoop of mix, with a shot of espresso, or even topped with whipped cream. And, Hills Bros. ® Cappuccino offers flavors that everyone loves. So, let’s bring up the appetite appeal and highlight all the ways people like it.
Cappuccino drinkers love a sweet treat for themselves. And, they like to drink it their way - whether it’s an extra scoop of mix, with a shot of espresso, or even topped with whipped cream. And, Hills Bros. ® Cappuccino offers flavors that everyone loves. So, let’s bring up the appetite appeal and highlight all the ways people like it.
First, we learn to make it.
Video
Then, we make it how we like it.
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Facebook Instant Experience Ad Unit
